Business Intelligence

Business Intelligence

No business owner, whether small or multinational, wants to spend money recklessly. The key to monitoring is to make intelligent use of your budget. Before the internet, measuring data and audience was much more difficult than it is today, and that’s why many companies spent vast amounts on TV ads that didn’t always perform well.

It’s no surprise that we now see more targeted and well-thought-out TV commercials. Today, it’s essential to plan much more to keep your business financially healthy. Additionally, we have more platforms to run ads, such as YouTube, Google, Facebook, Twitter, LinkedIn, among others.

Google Analytics

Google Analytics is one of Google’s main platforms, which can be used for free and positively benefit your business. Given its importance, it’s worthwhile to understand the basic information and everything you can do with the tool.

Google Analytics is an online data analysis platform. By adding a code to your website, you can monitor traffic results, time spent on pages, most clicked links, sources of user traffic, and other valuable data.

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Google Tag Manager

Google doesn’t just have a single tool, which we commonly refer to as its search engine. With its complex algorithms, Google has developed several functionalities to cater primarily to businesses seeking greater confidence in the tool. Among them are Google Ads, Google Analytics, Google Search Console, and Google Tag Manager.

Each of these has a unique purpose, offering more possibilities for your business, since they focus on different, yet fundamental, aspects. Google Tag Manager is a tool you add to your site, allowing you to install various services without modifying the code again, making it much easier to customize monitoring.

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E-Commerce Monitoring

With technology advancing and new possibilities in digital marketing, it’s crucial for online store owners to keep an eye on ways to monitor e-commerce. The importance of data measurement has long been recognized in digital marketing.

Through data monitoring, it’s possible to understand and analyze all the behaviors of your audience and apply continuous improvements. Decisions are based on data, so it’s essential to know where to start and how to effectively monitor. After all, it’s pointless to have a lot of data if you don’t know how to interpret it.

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Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is based on a series of techniques used to encourage visitors to become customers, i.e., convert. Any improvement you make on your site with the aim of increasing conversions can be considered a CRO technique.

This is widely used in online stores to make users feel comfortable and have a positive experience, leading them to complete a purchase. Once the first purchase is made, your company has another customer to target with future marketing strategies.

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