Remarketing on Facebook Ads

Remarketing on Facebook Ads

Remarketing Actions on Facebook Ads

Just like with Google Remarketing, Facebook now targets users who have interacted with your site in some way. If a user visits your website, as soon as they go on Facebook, ads about your business, products/services, and even your website will appear to them.

It’s a way to better reach consumers who have shown interest in your site, whether to drive more traffic, increase brand recognition, or actually complete a purchase. Ultimately, remarketing offers various benefits and can be applied through several strategies.

Remarketing may seem invasive to some users, but it is possible to configure the ads you want or don’t want to see on Facebook. This way, you can protect yourself from repetitive ads that don’t interest you. However, at the same time, it serves as a reminder that you didn’t finalize a purchase on a company’s site or reinforce that you liked a product and would buy again.

Just like with Facebook Ads, which has an intelligent and comprehensive platform for creating social media campaigns, remarketing ads are also created on Facebook Ads, including all the previous statistics from other campaigns and the results of the remarketing ads.

But what must be explained is: how to build a remarketing ad? There are many options for what to do, and first, it’s necessary to start with planning what’s best for your business and how to better impact your audience. All these actions and possibilities should be planned with a Facebook Ads professional or an agency dedicated to these services.

IWO Digital offers a complete Facebook Ads analysis, also creating ads and campaigns focused on the strongest points of your company. Fill out our form to get more information about this.

Actions to Help Your Remarketing on Facebook

Remarketing only works after other digital marketing strategies have been applied. Why? The idea is to impact those who have already found you, who have shown interest in your site, your company, content, etc. With that in mind, you can take some remarketing actions to achieve more conversions.

Have a Complete Website

We all know that marketing is based on planning. Well, it’s not possible to create ads from scratch without having an understanding of your audience’s behavior. So, the first step for successful remarketing is to have a responsive website that attracts the right audience and provides answers to the most common questions in your industry.

Having a complete, intuitive, and easy-to-navigate website makes it easier to bring in new customers and also retain those who have already made a purchase from you. Once this planning is in place, it’s time to check your traffic data, time spent on the site, bounce rates, and other information impacting your business.

From here, you can better understand user behavior and fine-tune your ads for better success. For example, when a customer spends more time on your site, it indicates they were interested in something on a page. You can create a remarketing ad on Facebook Ads specifically targeted at users who took a similar action on your site, aiming to directly convert into a purchase.

Basically, you need to keep an eye on your customer’s buying journey, which should pass through:

• Learning
• Discovery
• Consideration
• Decision

Taking this advice literally, the idea is that your website shouldn’t be forgotten or left to gather dust. It must be updated whenever possible, maintained regularly, and content kept fresh. Add new functionalities, simplify purchase buttons, offer deals, and other actions.

By doing this, it’s much easier to understand which Facebook ads will impact your customers the most and provide better returns.

Create Targeted Ads

It’s pointless to create an ad for a product that was barely accessed on your site, or for content that barely received views. In this case, being objective is key. Choose the most visited pages, those with the least bounce rates, the most sold products, etc.

It’s much easier to follow this simple logic than trying to create something from scratch without knowing if it will achieve the desired results. At least this is a good starting tactic. If your site and sales are well established, you can create something new and different, but always maintaining a calculated risk zone.

Customize Your Ads

Don’t forget that your ads can be customized, setting the ad’s duration and targeting a specific user list. This way, it’s easier to reach the audience, understand their behavior more deeply, and create actions to improve ads in the future.

It’s important to create segmented ads so that this specific group feels exclusive, receiving an offer that only a few users are eligible for. This is one of the feelings that increase the chances of conversion. On Facebook, this ad customization is done using the Pixel functionality, which needs to be installed.

Organic and Paid Remarketing

Remarketing on Facebook doesn’t necessarily need to be paid (via Ads). Ads can be made directly on your own Facebook page to achieve organic reach. However, the reach of these types of posts is increasingly smaller. Wasting time and creativity without a significant outcome isn’t worth it.

That’s why much of the digital marketing industry recommends running remarketing ads through Ads, as they reach more people, segment better, and deliver better results with lower costs compared to traditional media like magazines, newspapers, and TV commercials.

Analyze the Statistics

Analyzing and evaluating results is part of any digital marketing strategy. Remarketing is no different. You can see the results of your created ads to gauge the real impact, conversion rate, traffic increases, and other data. This way, you can identify areas for improvement, avoid mistakes in future campaigns, and accumulate more knowledge.

For this reason, paid ads tend to yield quicker feedback. You need to quickly and objectively understand what needs fixing or, if the data is positive, how to create similar ads in future campaigns.