Remarketing on Google Ads

Remarketing on Google Ads

What is Remarketing?

Have you ever heard of reaching out to people who have already interacted with your brand? Before the internet, it was difficult to reconnect with people who had seen your banner or a brochure. Today, with connections through social networks, Google, and emails, marketing has grown more than ever, giving rise to remarketing.

Remarketing is a way to reconnect with people who have already interacted with your website or smartphone app. For this group that has already been exposed to your content and direct links to your domain, you can create strategically-targeted ads for users browsing Google or partner websites (those approved by Google Adsense, for example).

Remarketing is a way to help increase brand recognition or remind target audiences to make a purchase, or at least interact again.

What Are the Benefits of Remarketing?

Google itself offers several tips on what you can do with remarketing when it is done correctly and planned. You can increase sales activity, form sign-ups, and promote your brand further. All this through strategic and planned remarketing.

There are various benefits to using remarketing, but first, you must run campaigns on Google Ads and learn ways to promote your business more. Some of the benefits include immediate reach, large-scale targeting, extremely intelligent segmentation, and comprehensive statistics on your campaigns.

What does this mean? Reach can be so precise that when users are searching elsewhere, your ad may appear with a better offer, increasing the likelihood of a purchase. Just like with regular ads, remarketing lets you segment your campaigns by groups. For example, people who added something to their cart on your online store but didn’t complete the transaction.

Remarketing can also help save costs on ineffective regular campaigns. By activating remarketing, bids are calculated in real-time, which helps you make the best decision for your budget.

Since remarketing is done through Google Ads, the campaign results are very detailed, easily showing all the numbers achieved. The ad gallery and chart layouts help you understand and visualize the results.

How to Use Remarketing on Google Ads

There are different types of remarketing actions you can take. You can do remarketing on your own website, mobile device apps, and the Display Network. This is called Standard Remarketing. To learn more about this, we recommend reviewing Google’s information.

In addition to Standard Remarketing, there is Dynamic Remarketing, which increases the appearance of ads that have already impacted certain customers. There are also remarketing lists for ads in Google’s Standard Search Network. If users visited your site but left, they may still search for that product, service, or information. In this type of remarketing, your site will still appear when they continue their search.

Lastly, there is Video Remarketing, designed for YouTube ads. If you have a channel and created an ad on YouTube, your ads can appear to users who have interacted with your video or channel.

If you already have a reliable customer list who has previously made a purchase, there is remarketing specifically for them. You can track customer details such as name, phone number, and email, and your remarketing ads will appear to them when they are connected to Google.

Remarketing is not a tool that works alone. You can use other digital marketing strategies to boost your efforts. For example, SEO with organic results. You can focus on a specific inbound marketing page that is producing good results and integrate it into a remarketing strategy to increase traffic and improve purchase conversion possibilities.

Think of it as promoting your content, form submission pages, events, or special offers for limited time periods. The possibilities are vast for reaching out to customers who have already visited your site or even made purchases.

With these many strategies available, you might need help. IWO Digital has professionals specializing in Google Ads Remarketing to offer full support and help boost your sales and results.