Performance

Performance

Remarketing is a method that helps increase brand recognition or reminds your target audience to make a purchase, or at least engage again.

Google Ads

Creating websites involves several planning stages, and their construction can easily be compared to a physical project, such as a large building. In construction, you first need to understand the ground to determine the best foundation and structural tactics.

Similarly, the first step in website creation is to gather information. Not every company has its own programming and development department, so it’s essential to find a skilled agency or a professional specializing in front-end and back-end development.

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Facebook Ads

Facebook’s advertising platform is one of the most important today when it comes to achieving quick results in digital marketing. However, to use it effectively, it’s essential to understand how it was created and how the platform delivers beneficial results to your business.

With basic knowledge, you can gain more confidence in the platform and improve your ad strategies. And as always, having knowledge is an advantage.

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Remarketing on Google Ads

Have you heard of leveraging people who have already connected with your brand? Before the internet, it was difficult to re-target people who saw your banner or brochure. Today, with connections through social networks, Google, and email, marketing has grown like never before, creating remarketing.

Remarketing is exactly a way to reconnect with people who have already interacted with your website and smartphone app. With this group that has already been impacted by your content and direct links to your domain, you can strategically create ads for users browsing through Google or partner websites (like those approved by Google AdSense).

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Remarketing on Facebook

Just like with Google Remarketing, Facebook now targets users who have interacted with your site in some way. If a user visits your site, as soon as they go on Facebook, ads about your company, your products/services, and even your website will appear for them.

It’s a way to better impact consumers who have shown interest in your site, whether to gain more traffic, increase brand recognition, or finalize a purchase.

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