SEO Consulting

SEO Consultancy

Everything about SEO consultancy

Currently, every website on the surface of the web is found by search engines. This means that if your site is on Google, it can be found through search. This same logic applies to other search engines like Yahoo, Bing, and Baidu. Therefore, SEO consultancy has become essential to create strategies and analyze the best ways to improve your ranking on search engines.

What is SEO Consultancy?

SEO, also known as Search Engine Optimization, is a digital marketing strategy that involves several activities and professionals. Everything related to SEO is done for organic search engines and improvements on your website’s domain.

It remains one of the most important activities in digital marketing because it deals with technical optimizations for your website. Imagine your website is your car. When you buy a new car, you receive instructions to perform periodic maintenance, like oil changes, engine inspections, tire checks, and more. Similarly, when you develop your website, the programming, marketing, and communication teams plan a layout together with your initial ideas.

As your car needs regular checkups, your website needs ongoing SEO maintenance. Why? Because SEO is a strategy that is constantly changing. As search engines like Google or Bing alter their algorithms, your SEO strategy must also be re-evaluated to determine if any changes are needed.

This is where SEO consultancy comes in.

Recent Changes in SEO

Since 2017, the focus in agencies and among digital marketing professionals has been entirely on user experience and building responsive websites. In 2018, Statista reported that online traffic was predominantly driven by mobile users.

The numbers continue to grow, but in 2018, mobile traffic accounted for 52.2% of users. What does this mean? Over the past two years, SEO has been focused on improving responsive websites. If your site is fast on desktop, with quick image loading and smooth link navigation, the same standards must be met for mobile devices.

User experience is key, meaning both the desktop and responsive versions of your site need to be optimized. There are various free and paid tools available to help improve these aspects. Of course, a consultant who understands the data and can apply the necessary improvements is essential.

SEO Consultancy: What Does it Involve?

Many people don’t fully understand everything that SEO entails. When discussing search engines, we are talking about the rules set by companies that are considered best practices. Google is the largest search engine today, and it’s not just a word search tool.

Google is a company that provides different tools to check, report errors, and analyze your website’s pages, impressions, and data. One of the most important tools is Google Webmaster Tools, where you add your website to Google Search Console to view general and specific data about your site.

SEO data regarding impressions, rankings, most visited pages, and errors are all reported in these tools. However, it’s necessary to understand the data and know how to use it to improve your results.

The Search Console is the starting point when discussing organic results on Google. However, many other tools help with decision-making and problem resolution. The role of SEO consultancy is not only to understand these basic (but essential) tools but also to analyze where improvements can be made.

SEO Consultancy Services

The consultancy works with a comprehensive site review. The services included in SEO consultancy are:

• Speed and loading of pages and files (images, videos, podcasts, etc.);
• Source code and website structure analysis (programming);
• On-page analysis (errors in main tags, titles, subtitles, optimized images, internal linking, content quality);
• Off-page study (social networks, partners, content that could be quality references, etc.);
• Improvements in indexed pages;
• URL analysis;
• Bounce rate, conversion rate, and traffic analysis;
• Backlink analysis.

Tools for SEO Analysis

Some tools greatly help in gathering specific data and analyzing errors and issues on a website. Below are some of the most commonly used by professionals and experts in digital marketing:

• Google Webmaster Tools (including Google Analytics and Tag Management)
• Moz Pro Tools
• Website Grader
• Semrush
• Uber Suggest
• SEO Report Card

These suggestions are just one way to show that technology is a huge ally to all types of websites, from online stores to content websites, institutional sites, and others. If SEO consultancy is necessary, you must also consider the specificities of each website to choose the most suitable auxiliary tools.

If you’ve read this and your business needs a comprehensive SEO audit of your domain and site, don’t hesitate to fill out our form and request an initial consultation.